Sunday, May 5, 2013
GOP Tries Micro Niche Advertising on Women's Web Sites
USA TODAY's Susan Davis has written an interesting piece about how political advertising has come to "mommy blogs" and commercial sites with large female readership, such as Ikeafans.com and MarthaStewart.com. This past week, the Republican party "geo-targeted" 100 web sites in hopes of moving Democrat-leaning women in those areas to the right in advance of the 2014 election. The ad buy is only $20,000 -- chump change in the world of political advertising -- but it will be interesting to see if this level of niche advertising to female audiences takes off in the months ahead.