Saturday, May 11, 2013

Disney Gets Pushback Over Sexualization of Popular Character

We’ve gotten the word about a petition on that’s quickly gaining steam as fans of Disney’s “Brave” call on the company to “Say No to the Merida Makeover.” The Merida character is known for her independent and adventurous spirit, her curly red mane, and her trusty bow and arrow. But for her debut in the Disney Princess Collection, she now wears a sparkly gown and makeup, has a smaller waistline and more curves, and her curls have been smoothed. Carolyn Danckaert, co-founder of A Mighty Girl, a girl empowerment website, launched the petition on in early May, collecting 15,000 signatures in the first three days.  Her viewpoint: "Merida inspired countless young girls by showing them that they too could go off on adventures and save the day; that it's not about how you looked that matters but what kind of person you are. With Merida, girls finally had a princess role model that looked like a real girl, complete with the 'imperfections' that made her such a unique and appealing character. By redesigning her to fit the mold of the Disney Princess line and making her skinnier, sexier and more mature in her appearance, Disney is sending the message that for girls and women to have value -- to be recognized as true princesses -- they must conform to this narrow definition of beauty. With our petition, we're calling on Disney to return to the original Merida that we all know and love and to keep Merida Brave!” The petition is here:

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