So much for empowerment. Mattel icon Barbie, long known for her independence and career versatility, turns out to be hopeless at computer engineering -- a lucrative career field that still has far too many women in it. Based on the content of I Can Be A Computer Engineer, Barbie's not going to be one of them.
review of the book, "She is portrayed as an inept programmer who inadvertently plagues her friend’s computer with a virus and can’t fix a bug without help from a man."
Lorenz says parental criticism has harmed sales, but my check of Amazon says the paperback edition of the book, paired with I Can Be An Actress, is temporarily out of stock. So someone's buying it -- lots of someones, unfortunately. Or perhaps Amazon has quietly stuck it in a dark corner, where it belongs.
As dispiriting as the insipid content is the fact that the book was written by a woman, Susan Marenco, who has co-authored two other Barbie achiever books, Pastry Chef and Lifeguard.
If girls don't like the book, they can console themselves with a Barbie Computer Programmer doll, who -- of course -- has a pink laptop.
UPDATE NOV. 20: Mattel has apologized for the content of this book: http://techcrunch.com/2014/11/19/mattel-pulls-sexist-barbie-book-i-can-be-a-computer-engineer-off-amazon/
and you can suggest improvements to it here: https://computer-engineer-barbie.herokuapp.com/