The report provides a detailed survey of the digital media landscape with more than 500 data sets and an in-depth analysis of global digital media revenue and usage trends.
Traditional media models are showing declining relevance, according to the key findings in this year's report. Here's a sampling:
- Internet advertising spend is poised to exceed expenditures on TV advertising in many parts of the world before the end of the decade;
- Investment in technology overtakes product development as priority for efficiency;
- Lack of talent in emerging areas (technology, internet) is the most cited barrier to growth in media companies 2013 to 2014
- Native advertising and content marketing are the top priority for marketers;
- The use of mobile to access the Internet around the world has doubled in one year;
- E-commerce on mobile and tablets has grown dramatically;
- Global newspaper industry ad-spend share is expected to drop from 16.9 percent in 2013 to 13.7 percent by 2018;
- Digital news subscriptions are growing in the double digits since 2013;
- The 19-35 age group (millennials) consume little live TV compared to their older counterparts;
- Worldwide, millennials consider the internet, including social media, the most credible news source.