Monday, January 6, 2014

TV Sports Programming Keeps Revving Up Sexist, Sexual Ads

Brace yourselves for an onslaught of tastelessness come Super Bowl Sunday Feb. 2.  If the Jan. 5 NFL playoffs were any indication of the sexist and sexual themes that are coming in TV commercials, this year's Super Bowl will be a doozy.

First, there was has-been NFL player Terrell Owens being dissed by fans but seduced by the pool by under-dressed, over-siliconed women.  For mid-day on a Sunday, when this ad aired, the explicitly sexual behavior was a shocker.  And what was TO selling?  Besides his sexual prowess, that is?  A hamburger from Hardees, which needs to hire a new ad agency if this is the best they can do.  Watch it here.

Then there was the mocking of motherhood by Old Spice body spray for men.  Here the theme was moms who just can't let go of their darling boys, taken to ridiculous and actually somewhat sadistic extremes in this commercial.  I don't know who would rush out and buy the product after seeing this commercial, but somebody ought to send flowers to Mom.

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