Commentary by Sheila Gibbons, Editor of the quarterly Media Report to Women (www.mediareporttowomen.com)
Tuesday, December 3, 2013
New Video Documents Media Sexism During 2013
An example from "How the Media Failed Women in 2013": an ad for Carl's Jr. hamburgers.
From Jennifer Siebel Newsom's "Miss Representation" project comes a year-in-review video of media treatment of women. "How the Media Failed Women in 2013" is a capsule of misogyny, with examples from sports, advertising, movies, television, and politics. The four-minute video opens with heartening examples of female role models appropriately showcased by media, then moves into the realms of sexism, sexual innuendo, sexual violence, ageism and an assortment of putdowns of women that range from juvenile to patronizing to threatening. Sure to prompt discussion when shown in a classroom or corporate setting.
Media Report to Women Editor Sheila Gibbons has been studying the interaction of women and media since the early 1970s, and has written extensive commentary and analysis about this subject. She is the co-author of Taking Their Place: A Documentary History of Women and Journalism (Strata Publishing, 2002) and of Exploring Mass Media: Past, Present, Future (Lawrence Erlbaum). Sheila is the former director of public affairs for Gannett Co., Inc., where she was also a news editor. She has also edited a special-market women's magazine and taught journalism at the University of Maryland.