Tuesday, October 22, 2013

Google's Autocomplete Tool: Sexism at Your Fingertips

Adweek Magazine has published a powerful campaign by UN Women to demonstrate how insidious sexism is by how much of it is embedded in user searches.  Conducting an actual search on one day in September 2013, it became apparent that negative beliefs about women -- their rights, their image, their aspirations -- are so prevalent that Google's autocomplete can anticipate them and provide them as a search choice.  

"These ads do a stellar job driving home the daunting fact that enough people around the world share these vile opinions that Google has come to expect them," Adweek says.  Check out the results in Adweek's article here.

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