Legacy Media Big Losers in European Media Analysis

The European Publishers Council (EPC), representing Europe’s leading media organizations, has announced publication of the EPC Global Media Trends Book. And it's not good news for legacy media who've struggled to create a digital presence.

The report provides a detailed survey of the digital media landscape with more than 500 data sets and an in-depth analysis of global digital media revenue and usage trends.

Traditional media models are showing declining relevance, according to the key findings in this year's report.  Here's a sampling:

• Internet advertising spend is poised to exceed expenditures on TV advertising in many parts of the world before the end of the decade;
• Investment in technology overtakes product development as priority for efficiency;
• Lack of talent in emerging areas (technology, internet) is the most cited barrier to growth in media companies 2013 to 2014
• Native advertising and content marketing are the top priority for marketers;
• The use of mobile to access the Internet around the world has doubled in one year;
• E-commerce on mobile and tablets has grown dramatically;
• Global newspaper industry ad-spend share is expected to drop from 16.9 percent in 2013 to 13.7 percent by 2018;
• Digital news subscriptions are growing in the double digits since 2013;
• The 19-35 age group (millennials) consume little live TV compared to their older counterparts;
• Worldwide, millennials consider the internet, including social media, the most credible news source.

The executive summary of the Global Media Trends Book can be downloaded for free here.